Behind The album

Produced by Redstar Media, Behind the Album was an Emmy-award winning live broadcast web series, previewing highly anticipated new-release albums from extraordinary musicians. One part online Q&A and one part live performance, Behind the Album was unique in that it allowed fans around the globe to interact directly with their favorite artists through innovative formatting and social web tools. Through our social media moderator, viewers could ask questions or make requests for the artist through their favorite social media channels, and become part of the programming in real time. ​As Director of Marketing for Behind the Album's producer, Redstar Media, I was responsible for developing the series brand, managing social media interactivity and designing web tools to drive these innovative content formats. I was also deeply involved in business development for the series.